Music video focus group evaluation

We constructed questions similar to the questionniare and asked 4 people who's ages corresponds to our target audience.

"What genre of music mostly interests you?" The response to this question was Rap which i think one persons response influenced the rest of the group when looking back at the video. This is a key disadvantage of focus groups as it may just be simply copying others whereas questionnaires allow independent opinions hence why the questionnaire gave us a variety of answers. Or it could be that they all genuinely like rap as if we look at demographics they all are from the same environment and area which stereotypically means they might have interest in the same things. Another question we asked was, "What type of music lighting do you think suits romantic themed music video?", everybody replied dim even though in the questionnaire we collated "normal". The choice of dim was set on the fact that it has better affection especially when the genre is based on love which is more accurate as in the questionnaire we didn't ask why.

Focus group questionnaires

Focus Group questions

1.   What genre of music mostly interests you?

2.   How often do you watch music videos? (per week)

3.   What type/description of visuals is most appealing to you?

4.   Why?

5.   How often do you watch music videos?

6.   What do you expect to see in music videos?

7.   How do you normally feel when watching a music video based on love?

8.   What type of lighting do you think suits romantic themed music videos? (Dim/Natural/Artificial)

9.   Why?

10.                 If you were to be a music video producer, where would you film these types of music videos? (Any particular location)

11.                 Do you think romantic music videos appeal to men more than women?

12.                 What are your favorite music and/or videos?

13.                 What is your least favorite music video?

 

Results from questionnaire

Here are the results accumulated from our music video questionnaire that was given to ten people within our target audience which will contribute massively to our music video. Some can be presented quantitatively as shown by the graphs and others qualitatively which will be explained.

According to this pie chart we surveyed more females than males which may affect the results. Also, most people preferred RnB and Grime even though our genre is Pop. In addition to that, 80% said that romantic music videos do not appeal to them which corresponds to our music video plans doesn't only focus on romance but also includes frustration and heartbreak.



Majority agreed that a music video should be 4mins followed by the 30% that suggested 3mins which makes 3-4mins our targeted time and was they initial time.

The other questions we asked such as "where do you think a romantic music video should be filmed?" which was an open question allowed completely different responses. A lot of people were unsure and replied with 'a nice location with a view' which wasn't specific enough and may be could be explained better in a focus group where one persons idea may influence another and give more ideas. However, we did receive specific locations such as the beach x2, high school and Paris which mostly came from the female surveyors. This will give us the idea to find similar locations that is accessible to us and won't be cost effective due to our budget. We cannot ignore the fact that the sample of relevant answers that we received is too small to come to a conclusion of the best location.

This is the same with the question "What is your favourite music video?" we received a wide range of answers in terms of different genres. This may suggest that romantic music videos or music videos based on relationship may not be of interest to our target audience or the visuals may have to be taken into consideration but that it's still uncertain it's the visuals that appeal to them.

Questionnaire for our music video

         Questionnaire

Gender:

Age:

Race:

What music genre do you prefer? And Why?

What do you expect to see in a music video?

How many music video/s do you watch weekly?

Which type of lighting do you prefer?

1. Dim
2. Natural
3. Artificial 

How do you normally feel when watching a romantic music video?

How long do you expect a music video to be?

Does a romantic music video appeal to you?

Where do you think a romantic music video should be filmed? (Any particular scenery) 

Do you believe romantic music videos appeal to females more than males?

Should all romantic music videos be narrative based?

What is your favourite song?

What is your favourite music video?

What if your least favourite genre of music?